NEW BUSINESS START-UP PACKAGES
Start-up smart with Pie's sharp
designs
There are many things to consider when starting up a business and Pie understands that you’ll need to make your budget go as far as possible.
That’s why Pie has set up the New Business Start-up Packages with a consideration for the essentials you may need to get your business up and running. Let Design by Pie help you make a lasting first impression.
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Basic Logo Design Package
A good logo design is essential for any new business. It sets you apart from your competitors and is the beginning of the creation of your overall business identity...
Pie offers a Basic Logo Design Package, and when just starting out in business this can often be enough for those on a smaller budget.
The package includes everything you’d expect from a professional logo designer:
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Three initial bespoke logo design concepts tailored to your brief
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Two rounds of amendments/revisions included
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A library of logo files (JPG, EPS, PDF, PNG & SVG) suitable for both print and digital uses
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Full ownership of the logo
Receiving the above files provides you with the freedom to create and purchase marketing materials yourself, or allows you the time to come back to Pie once you have the budget or a more clear idea of the other assets you would find useful to promote your business effectively.
Brand Identity Design Package
(Most popular)
The Brand Identity Design Package is a more comprehensive logo and branding package that Pie offers to client’s who are looking for a broader view of how their business’s identity will play out across various mediums.
The design process is more intense than the basic logo design package, as more consideration is given to how your full range of company promotional materials could be presented - in order to provide you with a more established guide and a fuller picture of your overall visual style - from the get go.
Once Pie understands what assets you are likely need to promote your business (whether its mostly online through a website and social media, at exhibitions with stands or banners, or with printed adverts, brochures or leaflets - see examples below) she can present you with stunning concept designs* as mocked-up visuals, so you will be able to fully realise your new brand’s potential.
At the end of the project you’ll not only receive your final logo design but also any design elements suggested/created in the design process (such as bespoke patterns, decorative detail and any free images sourced) plus a detailed brand guidelines document that outlines the design specifics (including colours, fonts, spacing rules and examples of your brand style) for you to use or share with whoever you choose to help you on your business journey and to help you understand how to keep your brand style looking great and more importantly, consistent.
*Concept designs will be created to visually represent the brand style and will use ‘dummy’ copy and are only suitable to be used as a demonstration of the proposed design and layout. Should you want to move forward with any of the concept designs produced, this will need to be quoted for (as we will then need to work on the finer details including: actual copy and no of pages/designs required per item etc) but on the plus side most of the design work will be done and it will therefor take less design time, saving you money in the long run.
Start-up smarter
to look sharper
Pie's Brand Identity Design Package
can include concept designs for any
(or all) of these suggested
‘business start-up essentials'
Please note: All Brand Identity Packages are quoted for individually according to your particular requirements. If you are looking for concept designs for anything that is not on this list Eg; Shop signage, product labels, gift bags, gift wrap or apparel designs, Pie can help, please just ask!
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Leaflet/flyer design**
Printed leaflets or flyers are a great way to inform your customers about specific aspects of your business, highlight special offers, tailored services, list prices or even special dates.
As leaflets can come in a range of sizes and shapes they can create an engaging and tactile way to connect with your audience or a simple way to get your message across quickly.
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Advert design
Announce the launch of your business in the local paper, community magazine or with rented advert space online.
It's a great way to get your business seen by hundreds of potential customers in your local are or beyond. With printed adverts, oftentimes when created at A5 the design can be used as a full page advert across may different publications. If a half or quarter page advert is required, the dimensions and design will need to be altered to suit.
Website/digital adverts are also a great way to raise awareness of your brand and interest in your proposition whilst leading your audience straight to your website or social media. The simpler the design the better, and depending on the platform, you can also animate your design to capture more attention.
Brochure design**
Whether it’s digital or printed, a well designed brochure is a brilliant way to showcase your new business and/or products.
Pie offers her client’s both options. When produced digitally your brochure can be emailed directly to your customers and linked to your website or social media pages, whilst a printed version is great for taking to shows, exhibitions or for posting directly to customers.
The cost for the design will be lead by the number of pages and level of content required, and the printing, if needed, would be extra**.
Banner design**
Banners are excellent for using at shows and exhibitions, or for decorating your premises or space with branded designs and useful information about your product or service.
Pull up banners are good for more detailed information as people can get up close and read the print, where as large format/stadium banners are excellent for raising brand awareness - showcasing your logo - and are best kept simple in design for the best impact and legibility.
Business card design**
The classic, cost effective business card is a simple yet still very effective way to provide your business contact essentials and present your new brand to customers.
They are a great resource to keep with you as you never know when you might bump into that potential client or be at a place worthy of leaving your business cards on view. Well designed business cards can capture attention with a range of wonderful finishes (including spot UV or foil) special die cutting and well selected card or simply by being straight to the point. When it comes to design, less is usually more.
Social media design
Posting online is a great way to build and connect with your audience and business community. Creating the right messaging and posts in a recognisable style is key to keeping your visual identity consistent and engaging.
Inform and entertain your audience with well designed and creatively thought out posts, highlighting your news, special services and more.
Pie invites you to ‘Get Social with Pie’ - a webpage with a tailored form created with social media profiles and posts creation in mind. Feel free to use the form to help you understand and communicate with Pie the specific social media graphics you might need.
**Print Sourcing and Ordering
If required, Pie can source print costs for you, sourcing locally if you prefer, or for the best value available online and get them ordered for you too.
Make the most of your budget
Simple flyers or advert designs are easy to re-work into posts for use on your social media, helping to make the most out of your budget by re-using the same design.
Website design
Website design is often a consideration for new business start-ups, as the overall design of a website is often influenced by the logo design and it's typography and colours.
Pie is able to design and build you a stunning brochure website on the Wix platform to primarily showcase your company's offerings, serving as a 'digital brochure' that highlights what you provide without focusing heavily on functionality. Once built, the website management would be handed over to you.
Wix has many amazing features in it's content management system available for you to expand your website's functionality and Pie works closely with an amazing digital marketing team who can help you with an easy expansion of your site.
If you are looking for an e-commerce solution, when you're just starting out, it might be a good idea to consider a monthly subscription service like Shopify to run your online store without breaking the bank, instead of jumping straight into a custom solution. Whatever you decide, Pie is happy to recommend other website experts or provide you with stunning graphics to enhance your website design.