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INDEPENDENT CREATIVE DIRECTOR & DESIGNER | NORTH DEVON

Great ideas deserve clear, considered design.

Let's find a practical and thoughtful design solution that authentically represents you and your business, helping you build a brand that people recognise, remember and trust.

For 15 years, Pie has helped independent businesses communicate clearly and develop a distinctive, connected visual identity through thoughtful, considered design.

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Over the years, Pie's approach has been particularly well suited (but not limited) to creatives, holistic health practitioners, wellness brands, and businesses working directly with nature to nurture, educate, and produce foods, products, and services that support sustainability and wellbeing.

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Every project begins with:

  • Getting to know your business, your audience, and what makes you different

  • Exploring ideas and ways to communicate your message visually

  • Developing bespoke designs and a practical brand style you can use with confidence.

Explore Pie's work, discover more about the design process...

Why work with Pie?

Good design should do more than look good. It should help your business stand out, show people what you're about, and give them something to recognise and remember.

With a friendly, down-to-earth approach, Pie combines creative thinking with careful consideration at every stage of the design process.  She will help you bring the different parts of your visual identity together, from your logo and colours to the fonts and layouts you use across print and digital.

 

The result is a distinctive, recognisable brand style that's easy to implement and stays consistent wherever your business appears. 

"Pie provided me with a huge range of logos for print and for my website,

along with a toolbox of information on how best to utilise the design,

colours and fonts used.
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​Her attention to detail was incredible and I honestly can't thank her enough, I feel I have built a strong brand for my business which wouldn't have been possible without her expertise!"

"An all round great experience working with Design By Pie, impressed by thoroughness and creativity."

A little slice of Pie...

Emma (also known as Pie) has been the creative force behind Design by Pie since 2011.

Based in North Devon, she enjoys collaborating with independent businesses, brands and individuals, bringing ideas to life through thoughtful design – whether the project is BIG or small.

Moodboard style graphics with picture of Pie
Printed leaves in black

Clients say...

"Pie provided three distinct brand concepts, each with its own colours and style, making the decision both exciting and effortless.
 
The final design beautifully combines simplicity with complexity; it’s clean and modern yet full of meaning and detail."

"The research to support the development of the different brand concepts was in-depth and impressive. They were all really well-thought-out, visually striking and would work for the business.

Once we had landed on the chosen design, we soon had a whole toolbox of different collaterals we could use straight away."

"We have worked with Pie on a few logo designs, and each time has been easy. She listens to feedback and always creates excellent designs.

She understands the business and brand and delivers 
in a timely manner.

Love Pie's designs and creativity."

From print to pixel...

With professional roots in print design and a love of all things visual, Pie creates design for both print and screen.

Her main focus is distinctive logos and brand identity systems, supported by a wider range of creative services including brochures, packaging, illustration, social media graphics, digital publications, and more.

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From a single design requirement to a collection of branded materials, the aim is always to make sure the finished work looks and feels like you.

So, what can Pie design?

Identity Design
  • Bespoke logo design

  • Complete brand identity

  • Logo and brand evolution

  • Logo upgrade/redraw
    (from raster file to vector) 



     

Print Design
  • Adverts and posters

  • Leaflets and flyers

  • Postcards and invitations

  • Brochures and books

  • Business stationery

  • Banners and billboards

  • Packaging and labels

  • Exhibition stands 

Digital Design
  • E-books

  • Digital brochures

  • Start-up brochure websites

  • Social media graphics

  • Website/UI Design

  • Digital presentations

  • Social media graphics

  • Animated gifs

Illustration
  • Bespoke characters

  • Hand-drawn sketches

  • Fashion & editorial

  • Vector & mixed media

  • Surface pattern design​
     

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Small studio. Simple process. Big ideas.

Pie is your alternative to a design agency. You'll work directly with the person developing your ideas and creating your designs, with a friendly, straightforward approach from the first conversation to the finished files.

Whether you're building a brand from scratch or giving an existing one a fresh direction, you'll get thoughtful design, a personal service, and creative support that's tailored to your business needs.

Let's see what we can build together

Ready to create a brand that truly fits your business? Find out how Pie can bring your vision to life...
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