FREELANCE GRAPHIC DESIGNER | NORTH DEVON
Design by Pie connects your great ideas and services with professional graphic design solutions
Based in North Devon, Pie is a freelance graphic designer who loves helping small independent businesses bring clarity and consistency to their visual communication.
Design that fits real life...
Let’s Be Honest. Times Are Tough. And no one has endless funds for design right now.
With the understanding that the landscape for graphic design is changing rapidly, Pie has developed her design services with the client's real needs in mind.
You don’t need a huge budget to make your business look and feel right. You need someone who’ll listen, understand what you’re trying to achieve, and help you get there, simply, affordably, and without any up-sells or jargon you don't need.
Send Pie a quick email to start the conversation...
Whether you’re starting with an AI-generated logo that needs a little polish or you want your pre-designed Canva templates and visuals to feel more authentically “you,” we’ll find a way to make it work.
No pushy sales talk. No hidden costs. Just practical, good design, built around what you can manage right now.
Do you already have a project in mind? Or want to discuss your ideas? Tell Pie your anticipated budget and what you need, and Pie will help you get there, simply, affordably, and with care.
Your great ideas
Made-to-measure design for the real world
Accesible to All
MAKING GREAT DESIGN
Your business deserves the perfect fit
Think of a graphic designer as a skilled tailor...
Making sure your small business brand is always dressed in its finest attire.
At Design by Pie, every detail is considered, from your logo to your layout, so your business always looks sharp, consistent, and completely you. Does your brand's 'wardrobe' need a boost of fresh energy to capture new attention and revitalise its appeal?
Whether you know the changes you'd like to see or are looking for some practical ideas, Pie can help...
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Keeping your
brand smartly (and fully) dressed...
Introducing Pie's Business Branding Toolkits
Are you looking for a bespoke business brand identity? Or do you already have a logo created with the help of online or AI tools?
Your brand is the 'story' that brings it all to life. Whether you’ve created your logo yourself or need one designed from scratch, Pie can help you build a complete branding toolkit that helps to make your business look consistent, confident, and uniquely you.
"The research to support the development of the different brand concepts was in-depth and impressive. They were all really well-thought-out, visually striking and would work for the business. Once we had landed on the chosen design, we soon had a whole toolbox of different collaterals we could use straight away."
A.Riley | 2024
"Pie provided three distinct brand concepts, each with its own colours and style, making the decision both exciting and effortless.
The final design beautifully combines simplicity with complexity; it’s clean and modern yet full of meaning and detail."
B. Kolonko | 2025
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A little slice of Pie...
Who is Pie?
Pie is a qualified and experienced, creative individual (not a design agency) who helps clients to develop and maintain a strong visual identity across print and digital media.
Emma (also known as Pie), has been the creative force behind 'Design by Pie’ since 2011 and enjoys collaborating with other small independent business owners and individuals to help them reach their design objectives (whether they are BIG or small).
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Emma (AKA Pie) | 2025
"Design by Pie is your friendly, freelance alternative to agencies.
Reliable, experienced, and refreshingly down-to-earth.
From first idea to final design, Pie keeps it friendly, reliable, simple, smart, and affordable."
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Big ideas, small studio...
Why hire Pie?
(and not an agency)
Hiring in-house designers or big agencies for your design work can be costly. Design by Pie offers a flexible, affordable alternative.
With over 18 years of professional graphic design experience, Pie offers a reliable and personalised graphic design service for a diverse range of businesses, ensuring that each client receives the dedicated focus and attention they deserve. This one-to-one approach leads to better communication levels and a deeper understanding of the client's business, brand aspirations, and design needs, whether they're seeking design solutions for a one-off project or looking for ongoing graphic design support.
"In today’s crowded, fast-moving, and increasingly automated world, intentional design that offers clarity, beauty, empathy, and identity matters more than ever."
No suits. No jargon.
Just great design.
Design by Pie personally ensures your visual communication is not only eye-catching but also aligned with your audience and brand.
From standout branding to business cards, packaging, and websites, every design is carefully crafted to reflect your message and create a lasting impression.
Already have a design project in mind? Pie would love to hear from you!
Whether you’re ready to start or just want to discuss your ideas, please drop Pie a message to get the conversation started...
With a degree in graphics and a career that began in the world of print, Pie has always had a natural love for tactile, beautifully crafted design.
What can Pie design?
From logo design and branding to brochures and packaging, she understands how design translates onto paper and in the real world.
Over the years, Pie's also developed a strong digital skillset, creating graphics for websites, social media, digital brochures and e-books, creating versatile designs for both print and screen.
From print to pixel...
“We love working with Pie and have done so for many years now. We always receive fantastic creative designs that showcase our brand extremely well.
Service is fast and efficient but most important of all, Emma listens.”
"Emma's designs are beautiful and imaginative - I love them!
She's also quick, efficient and sticks to the brief.
Always a delight to work with."